On Purpose ERA Hoodie

There’s an ERA hiding in AVERAGE.
We decided to wear it.

The On Purpose ERA Hoodie is our first fully custom hoodie, built from the ground up for Avg. Jon’s and made in a run of just 42 pieces.

This isn’t about becoming a new person.

No reinvention.
No glow-up.
No 5am routine and sudden interest in cold showers.

It’s about the one you already are.

Doing your thing. Wearing what feels right. Making something because you wanted it to exist. Choosing your own pace and, occasionally, getting out of your own head long enough to enjoy it.

Because maybe being average was never the problem.

Maybe it just needed its own ERA.

The front keeps things quiet.
The back does considerably less of that.

Deep maroon. Custom construction. Avg. Jon’s detailing throughout. And that oversized ERA across the back, pulled straight from the middle of AV[ERA]GE.

Only 42 have been made.

Not because a marketing bloke told us scarcity converts better.

That’s just how many there are.

Once this version is gone, it’s gone.

Welcome to your On Purpose ERA.

Quiet clothes. Loud brains.
Average, on purpose.

In-stock; Limited Release Item.

Not POD or Made to order, shipped within 3-5 Business Days.