Featured Collection

Tired, but dressed Tee

Tired, but dressed Tee

£27.95
Just Balancing Tee

Just Balancing Tee

£23.95
Imposter in the Mirror Polo

Imposter in the Mirror Polo

£29.95
Why So Serious Cotton Tee

Why So Serious Cotton Tee

£23.95
Grey Area Hoodie

Grey Area Hoodie

£44.95
Uninspired with layers T-Shirt

Uninspired with layers T-Shirt

£29.95

Tee's

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Life in the grey area

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Hoodies

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Average, on purpose.

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Box Statement Tee 2.0

£27.95
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Average on purpose Cap

Average on purpose Cap

£29.95
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On purpose Hoodie

£54.95
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Line Chasing Dot

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Line Chasing Dot
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    The Founders collection

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    Distressed Founders Cap

    £29.95
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    Founders Tee

    Founders Tee

    £24.95
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    Founders Waffle Shorts

    Founders Waffle Shorts

    £29.95
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    Founders Hoodie Dark

    £59.95
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    Founders Hoodie Light

    £59.95
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    Droppy Blocks

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      Game Over!

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      Average updates

      Explore the latest stories, previews and founders thoughts...

      Founder's Note

      Introducing "Actual" Jon

      I’m Jon. Not “main character” Jon. Just… Jon. My mind is chaotic, so I need calm where i can get it, in routine, in clothes that don't try too hard.

      Read More →
      Up Next

      Birthday business

      Actual Jon turns 42 in August, so we are having 42 custom made hoodies built from the threads up, once they are gone they are gone. Not Print on demand, no more after. Pre-Order coming soon.

      Ethos

      What's it all about?

      “Average” isn’t a failure, it’s where life happens. A brew. A Tuesday. A quiet win no one claps for. Average, on purpose is opting out of noise and choosing calm.

      Learn More →
      Spotlight

      Avg. Jon #001

      Our 1st customer, an inspiration in so many ways. Check out his journey on Instagram: @baggybalanceboardboi

      Explore →