Average isn’t a failure, it’s where life happens.
We’re not here to sell you a personality. Just good clothes, honest designs and a bit of perspective for the every day. Thanks for being here.
— Jon
Start here...
That'll do.
Not everything needs to be a breakthrough, sometimes you turn up, do your best and carry on.
A comfortable reminder that good enough still counts.
£27.95
Shop the productCOMING SOON
42 piece custom build.
A hoodie drop like no other. 42 unique pieces. Built slow, worn often.
THE UNIFORM
Founders Favourites
Tees, hoodies and other useful things for people figuring it out as they go.
Pick your current mood.
Some days hit different. Pick the Cap that says what you’re thinking (without saying too much).
Not Today
For the days that don’t need explaining.
£29.95
Not Broken
A work in progress, not a problem.
£29.95
On Purpose
Intentional > accidental. Every time.
£29.95
Ready for more?
Look around
If you are still here, then you know what this is about by now...take a look around. Nothing you need, definitely something you want.
Tired, but dressed.
For the days when getting your clothes on is the big victory.
£27.95
Not broken
Not broken, not perfect, still useful.
£27.95
Grey Area
Life in the grey, between the lines...the mean in-between.
£44.95
Notes from the Founder
Building in the mess
Stories, people and considered pieces from the world around us.
