The Founders Collection

This is where Avg. Jon’s starts.


The Founders Collection is a clean uniform for ordinary days and loud minds, calm basics, minimal branding, built to be worn on repeat.


Choose Light or Dark depending on the day you’re having.
No shouting. Just comfort.

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  • Distressed Founders Cap

    Distressed Founders Cap

    Distressed Founders Cap

    £29.95
    Sale price  £29.95 Regular price 
  • Founders T-Shirt 2.0

    Founders T-Shirt 2.0

    Founders T-Shirt 2.0

    £21.95
    Sale price  £21.95 Regular price 
  • Founders Waffle Knit Shorts

    Founders Waffle Knit Shorts

    Founders Waffle Knit Shorts

    £24.95
    Sale price  £24.95 Regular price 
  • Founders Hoodie Dark

    Founders Hoodie Dark

    Founders Hoodie Dark

    £54.95
    Sale price  £54.95 Regular price 
  • Founders Hoodie Light

    Founders Hoodie Light

    Founders Hoodie Light

    £54.95
    Sale price  £54.95 Regular price 
  • Founders Beanie

    Founders Beanie

    Founders Beanie

    £23.95
    Sale price  £23.95 Regular price 
  • Founders Water Bottle

    Founders Water Bottle

    Founders Water Bottle

    £29.95
    Sale price  £29.95 Regular price