The Founders Collection

This collection is the closest thing to the starting point.

The Founders Collection is for the people who have been here from the early days; before the polished campaigns, before the perfect plan, before I fully knew what I was doing.

It is built around the original Avg. Jon’s idea: ordinary life is still worth showing up for. The long days, the quiet wins, the self-doubt, the coffee runs, the “that’ll do” moments and everything in between.

Simple staples. Small details. Pieces made to be worn properly, not saved for a better version of your life.

Because this was never about dressing like you have it all figured out.

It is about dressing like yourself while you figure it out.