{"product_id":"on-purpose-era-hoodie","title":"On Purpose ERA Hoodie","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThere’s an ERA hiding in AVERAGE.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWe decided to wear it.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOn Purpose ERA Hoodie\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is our first fully custom hoodie, built from the ground up for Avg. Jon’s and made in a run of just \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e42 pieces\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn’t about becoming a new person.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo reinvention.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNo glow-up.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNo 5am routine and sudden interest in cold showers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s about the one you already are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoing your thing. Wearing what feels right. Making something because you wanted it to exist. Choosing your own pace and, occasionally, getting out of your own head long enough to enjoy it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause maybe being average was never the problem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaybe it just needed its own \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eERA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front keeps things quiet.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe back does considerably less of that.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeep maroon. Custom construction. Avg. Jon’s detailing throughout. And that oversized \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eERA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e across the back, pulled straight from the middle of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAV[ERA]GE\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnly \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e42 \u003c\/span\u003e\u003c\/strong\u003ehave been made.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot because a marketing bloke told us scarcity converts better.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat’s just how many there are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce this version is gone, it’s gone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWelcome to your On Purpose ERA.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eQuiet clothes. Loud brains.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAverage, on purpose.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIn-stock; Limited Release Item.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNot POD or Made to order, shipped within 3-5 Business Days.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"413\" style=\"border-collapse: collapse; width: 310pt;\"\u003e\n\u003ccolgroup\u003e \u003ccol width=\"157\" style=\"width: 156px;\"\u003e \u003ccol width=\"64\" span=\"4\" style=\"width: 64px;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl65\" width=\"157\" style=\"height: 15.0pt; width: 118pt;\"\u003e\u003cstrong\u003eSize Guide (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"xl66\" width=\"64\" style=\"border-left: none; width: 48pt;\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"xl66\" width=\"64\" style=\"border-left: none; width: 48pt;\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"xl66\" width=\"64\" style=\"border-left: none; width: 48pt;\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"xl66\" width=\"64\" style=\"border-left: none; width: 48pt;\"\u003e\u003cstrong\u003eXXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eChest\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e62\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e64\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e66\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eLength (inc. hem)\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e68\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e70\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e72\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e74\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eShoulder width\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e62\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e64\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e66\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eSleeve length (inc. cuff)\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e58\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e59\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e60\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e61\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eBicep\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e27\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e28\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e29\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eHem width\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e54\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e56\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e58\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eCuff width\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e10\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e10.5\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e11\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eHood height\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e40\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e40\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e40\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003eHood\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003ewidth\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e31\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e31\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e31\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e31\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"20\" style=\"height: 15.0pt;\"\u003e\n\u003ctd height=\"20\" class=\"xl63\" style=\"height: 15.0pt; border-top: none;\"\u003erib height\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e7\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e7\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e7\u003c\/td\u003e\n\u003ctd class=\"xl64\" style=\"border-top: none; border-left: none;\"\u003e7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Avg. Jon's","offers":[{"title":"M","offer_id":59507867877701,"sku":null,"price":54.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":59507867910469,"sku":null,"price":54.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":59507867943237,"sku":null,"price":54.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":59507867976005,"sku":null,"price":54.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/1207\/6869\/files\/PXL_20260926_091931629.PORTRAIT.jpg?v=1790512139","url":"https:\/\/avg-jons.co.uk\/products\/on-purpose-era-hoodie","provider":"Avg. Jon's","version":"1.0","type":"link"}