{"title":"Average, on purpose.","description":"\u003cp data-start=\"1224\" data-end=\"1428\"\u003eThe \u003cstrong data-start=\"1255\" data-end=\"1278\"\u003eAverage, on purpose\u003c\/strong\u003e collection is about self-acceptance. It’s for anyone who has faced rejection, questioned who they are, or felt pressure to be more than themselves.\u003c\/p\u003e\n\u003cp data-start=\"1430\" data-end=\"1672\"\u003eThis is the page-turning moment, choosing to embrace who you are, as you are. With \u003cstrong data-start=\"1514\" data-end=\"1573\"\u003eoversized hoodies, graphic tees and everyday streetwear\u003c\/strong\u003e made for real life, this collection is built for the ordinary moments that still mean something.\u003c\/p\u003e\n\u003cp data-start=\"1674\" data-end=\"1813\"\u003e\u003cstrong data-start=\"1674\" data-end=\"1697\"\u003eAverage, on purpose\u003c\/strong\u003e is not giving up. It’s letting go of the need to perform, and finding confidence in being fully, honestly yourself.\u003c\/p\u003e\n\u003cp data-start=\"1674\" data-end=\"1813\"\u003eBelow is a sneak peak into what is to come...\u003c\/p\u003e","products":[{"product_id":"avg-on-purpose-hoodie","title":"On purpose Hoodie","description":"\u003cp data-end=\"1911\" data-start=\"1778\"\u003eA heavyweight comfort layer with an “Average, on purpose” statement front and centre.\u003c\/p\u003e\n\u003cp data-end=\"1911\" data-start=\"1778\"\u003eSubtle sleeve embroidery, both elements letting the world know you're one of us, made for everyday wear, not special occasions.\u003c\/p\u003e\n\u003cp data-end=\"1924\" data-start=\"1913\"\u003e\u003cstrong data-end=\"1924\" data-start=\"1913\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1945\" data-start=\"1927\"\u003e100% cotton face\u003c\/li\u003e\n\u003cli data-end=\"1985\" data-start=\"1948\"\u003e65% ring-spun cotton, 35% polyester\u003c\/li\u003e\n\u003cli data-end=\"2008\" data-start=\"1988\"\u003eFront pouch pocket\u003c\/li\u003e\n\u003cli data-end=\"2025\" data-start=\"2011\"\u003e3-panel hood\u003c\/li\u003e\n\u003cli data-end=\"2055\" data-start=\"2028\"\u003eMatching flat drawstrings\u003c\/li\u003e\n\u003cli data-end=\"2089\" data-start=\"2058\"\u003eSelf-fabric patch on the back\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2286\" data-start=\"2131\"\u003e\u003cstrong data-end=\"2148\" data-start=\"2131\"\u003eMade to order\u003c\/strong\u003e\u003cbr\u003eProduced on demand after purchase to reduce overproduction. Delivery takes a little longer, thank you for supporting mindful production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-unit-system=\"metric\" class=\"table-responsive dynamic\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e53.3\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e58.4\u003c\/td\u003e\n\u003ctd\u003e73.7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e63.5\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Printful","offers":[{"title":"M","offer_id":57132255314245,"sku":"4513151_10780","price":54.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57132255347013,"sku":"4513151_10781","price":54.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57132255379781,"sku":"4513151_10782","price":54.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":57523892420933,"sku":"6126379_10783","price":54.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/1207\/6869\/files\/unisex-premium-pullover-hoodie-black-front-69e50b455c19b.jpg?v=1776618435"},{"product_id":"average-on-purpose-cap","title":"Average on purpose Cap","description":"\u003cp\u003eBecause everyday is a hat day...mask the rain, shield from the sun, cover your hair...\u003cbr\u003e\u003cbr\u003eThe perfect Cap for the everyday moments.\u003cbr\u003e\u003cbr\u003eEmbrace your Average, on purpose with this embroidered \"dad\" cap.\u003cbr\u003e\u003cbr\u003e• 100% chino cotton twill\u003cbr\u003e• Green Camo color is 35% chino cotton twill, 65% polyester\u003cbr\u003e• Unstructured, 6-panel, low-profile\u003cbr\u003e• 6 embroidered eyelets\u003cbr\u003e• 3 ⅛” (7.6 cm) crown\u003cbr\u003e• Adjustable strap with antique buckle\u003cbr\u003e• Blank product sourced from Vietnam or Bangladesh\u003c\/p\u003e","brand":"Avg. 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